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FYS: How to Watch TV 2019: Scholarly vs. Popular Articles

Scholarly or Popular?

Your assignment requires you to use scholarly, or peer-reviewed, journal articles for your bibliography. What are these articles, and what makes them different from articles from magazines like Time?

 

 

Scholarly journal

Trade/professional pub

Popular magazine

Appearance

Plain cover/plain paper; black/white graphics and illustrations

Cover may depict industry setting; glossy; color

Eye-catching cover; glossy; pics and illustrations in color

Content

Research projects, methodology, and theory

Industry trends, products or techniques, organizational news

Personalities, news, opinions, general interest

Audience

Academic or professional; professors, researchers, students

Members of specific business, industry, or organization

General public

Peer reviewed?*

Yes

Rarely

No

Bibliography

Always

Maybe – sometimes have short bibliographies

Never

Advertisements

Few or none

Moderate – most will be trade-related

Heavy

Abstract

Yes

Maybe

No

Writing style

Specialized vocabulary or jargon; may require training or subject expertise to understand

Specialized vocabulary or jargon; may require training or subject expertise to understand

Vocabulary that can be understood by general public

Examples

Communication Research

Journal of Communication

Journalism History

Advertising Age

Columbia Journalism Review

Editor & Publisher

Time

Sports Illustrated

Vanity Fair

 

 

*On Peer Review: Peer reviewed articles (also sometimes called refereed articles or scholarly articles) require that experts in the field must first examine the article before it is accepted for publication. This ensures that the research is sound and of high quality.

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Luke Vilelle
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